A federal agency has rejected an effort by Snoop Dogg to trademark his iconic catchphrase “Smoke Weed Everyday,” citing both federal cannabis prohibition and the slogan’s widespread cultural use as grounds for denial.
The U.S. Patent and Trademark Office (USPTO), which operates under the U.S. Department of Commerce, issued a refusal this week to Dr. ETC Holdco, LLC, a company that manages the rapper’s intellectual property portfolio. The application, filed in 2024, sought exclusive rights to the phrase for use in connection with cannabis-related goods and retail services.
In its decision, the USPTO emphasized that trademarks must be tied to lawful commerce under federal law. Because marijuana remains illegal at the federal level, the agency said it cannot grant protections for marks associated with its sale or distribution. “If the goods or services…are prohibited by law, the applicant can neither use its mark in lawful commerce nor have the requisite bona fide intent,” the office explained.
The agency also determined that the phrase itself fails to function as a trademark. Originating from a lyric popularized in hip-hop culture, “Smoke Weed Everyday” has become a widely used expression appearing on merchandise from numerous retailers. As a result, regulators concluded that consumers would see it as a general message rather than a brand identifier.
The USPTO noted that while hemp-derived products legalized under the 2018 Farm Bill may qualify for trademarks in some cases, restrictions remain—particularly due to the Food and Drug Administration’s stance on cannabinoids like CBD in food and supplements.
Legal experts say the decision presents significant hurdles. Trademark attorney Josh Gerben noted that while an appeal is possible, federal cannabis laws remain a central obstacle. “Taken together, the refusals create a steep uphill battle,” he said, adding that the ruling does not affect Snoop Dogg’s ability to continue using the phrase commercially.
Despite the setback, Snoop Dogg has continued expanding his cannabis and hemp ventures, including lifestyle platforms and retail locations tied to his branding. Long associated with marijuana culture, the artist remains a prominent voice in ongoing discussions around legalization and reform in the United States.
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